Military Friendly® Ratings

MF13_Logo_HR-300x25What does it mean to be Military Friendly®?

Military Friendly® is the leading time-tested, trademarked program developed by Victory Media, a veteran-owned business, that benchmarks and rates colleges and companies to help veterans and military families make well-informed decisions about employment, education and entrepreneurship opportunities. Our goal is to benchmark and recognize the institutions that are “Better for Veterans“—those with programs and policies that lead to positive outcomes. Chief Product Officer Daniel Nichols explains:

The original, trusted resource for post-military success.


Developed through more than a decade of proprietary research, Military Friendly® ratings and resources provide service members the transparent, accurate information they need to make decisions about civilian careers and education opportunities. On the civilian side, we work with thousands of schools and employers to help them assess how they are doing to attract and support this group of talented individuals.

Our surveys are free. Our logos are, too, for qualifying institutions.

Military Friendly® Awards

Institutions earning the Military Friendly® trademarked designation can use our logo and receive a basic listing in our annual print guides and on our website for one year. Veteran advocates receive additional, complimentary resources, like access to G.I. Jobs® and Military Spouse online and copies of magazines, as well as our e-newsletters.

We’re in this for the long haul—and we’re evolving.

We started Military Friendly® ratings in 2003 with small lists because there wasn’t enough public information to rate entire industries or markets. We relied solely on data from submitted survey responses because we had to. Today, the Military Friendly® program is more stringent than ever before, offering classes of ratings, Top 10 rankings by industry or school type. We incorporate not only survey data into our methodology and analysis, but data from several federal agency databases and veteran feedback.


Millions of active duty service members, veterans and military spouses can access our ratings at no cost to research where to work and where to go to school. Military Friendly® ratings have been instrumental in the development of corporate and college military recruiting programs. Veterans benefit when companies and schools invest in engaging, educating and employing them. Our nation benefits. Victory Media takes its role in the growth and development of Military Friendly® as a personal guarantee to every person who wore the uniform.

How Military Friendly®are you?

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